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It's the story of a travel. From Europe, we went to Africa, South Asia, the Middle East and South America, to cover projects of international cooperation.
From the original topic assigned to us, the MDG programme, we went on to search why mainstream media finds it so difficult to cover activities of peacebuilding.
We collected stories on the work in progress for reducing extreme poverty, promoting basic education, empowering women, reducing the child mortality, improving maternal health, fighting against epidemics, protecting the environment, and promoting fair relationship amongst nations.
We shared these stories on the Internet but we wanted them to be broadcast on television. So, we interviewed policy makers and we shared with them the story of our effort to narrate how different people are rediscovering their own values by learning to appreciate the values of others.
It was a difficult journey. We had to overcome media stereotypes of “bad news is news that sells”. We had to bring on board editors that are usually keen on aligning with established prejudices among public, because they sell audiences to advertisers, not awareness to audiences.
We had to redefine communication as something that isn’t an exchange of preconceived notions but is a new creation that breaks the isolation of people, enables "participation" and builds a sense of "community".
In this journey, what we really learned was that development cannot be "given" in the same way that education cannot be “delivered” and participation cannot be “bought”. We learned that development is a process that requires communication and cooperation; that this is possible only as far as counterparts act in a reciprocally empowering manner, because they recognize that, in order to fully realize themselves, they need the self-realization of the others.
Now, we would like to share this journey with you; because this is where we wanted to arrive when we started it.
MDG 1 - Eradicate extreme poverty and hunger
The Vrinda Project - Episodes 1-8 –
In September 2000 the United Nations Assembly unanimously adopted the UN Millennium Declaration.
It was an 8 goal agenda that all 192 Member States agreed to adopt. They set 8 goals, they set 21 targets, they set timelines, they allocated funds: and in order to verify if they were being honest with their commitments, they set a number of indicators upon which they asked to be judged.
In this documentary, we will see projects on the ground and see what developing and developed nations are doing in order to contribute to the achievement of the MDGs.